-User story:
![User story 1](static/imgs/farfetch/user-story1.jpeg)
![USer story 2](static/imgs/farfetch/user-story2.jpeg)
Designing the recycling option experience - UX/UI design
London
Mobile app
Portfolio project
Designer, Researcher
E-commerce, Shopping
Oct - Nov 2022
We love clothes…but the global fashion industry is in big trouble - Sustainability is an urgent topic of action for the industry!
1) Minimise the time spent on adding the recycling choice. It should not disturb its existing workflow.
2) Increase conversion rate through the recycling item scheme.
I implemented design thinking to encourage positive behaviours on the environmental problem that the fashion industry holds.
*This case study is an unsolicited design project and part of the Design challenge from productdesign. tips.